Tricia's Blog

Now Playing  Past Songs Played Make a request provided by Nielsen BDS

Song: 

Artist: 

Listen Live

Email Password 

Tricia Knowles' Blog

See what Tricia has to say...


PBR in a bottle? For 44 dollars!?!?!?!

Thursday, July 22, 2010

Okay so in Canada and the states it's called PBR. In China it's called Pabst Blue Ribbon 1844 and will run you…

ready for this? Please keep in mind I paid a buck 70 in the states for a pint of PBR on draft

...$44 a bottle. Pretty steep for a beer whose biggest draw here is the fact that it's, uh, really cheap. 

In China, the lager has been branded as a "world-famous spirit" and bottled in a much more alluring way, Pabst Blue Ribbon 1844 actually looks quite enticing. The advertising campaign for the beer even likens it to "Scotch whisky, French brandy, Bordeaux wine..." And in the Chinese ad for Pabst Blue Ribbon 1844 there is a champagne flute-like glass with this ostentatious bottle, which presumably is what you are to consume your beer from.

In the U.S., of course, PBR is typically consumed straight from the can… followed often by guys smashing it off their forehead…

Send Comments